L'AVANT Collective is a premium home care brand built for those who won't compromise on their home's appearance, the products they use to clean it, or the impact those choices leave behind.

Founded by Lindsay Droz and Kristi Lord, two mothers in Seattle who met on the same day they were both nine months pregnant, L'AVANT was born out of a simple, everyday frustration: available cleaning products were either beautifully designed or genuinely non-toxic, but almost never both. After a combined decade in medical devices and finance, and six children between them, they set out to close that gap themselves.

L'AVANT Collective is built on the belief that a healthier home and a beautiful one are not competing ideas, they're the same idea, done right. Our products are plant-based and non-toxic by design, formulated with over 94% naturally derived ingredients, without ever sacrificing performance since every formula is built to work as effectively as it looks. Each is finished with perfume-grade, sensorial fragrances more akin to a fine fragrance house than a cleaning aisle, and packaged with elevated, editorial design to belong on an open shelf rather than hidden under a sink. The result is a line of hand soaps, laundry care, multipurpose cleaners, and home fragrance that make responsible living feel like an upgrade, not a sacrifice, proof that sustainability, performance, and style were never meant to be separate choices.

The information on this page was provided by L'AVANT on Jul 23, 2026